PRESS

May 14, 2013

ResidentialArchitect.com
Architects from around the world submitted their best housing work from the past five years to the 2013 Residential Architect Design Awards. Our four judges spent two demanding days poring over more than 600 entries, in the end awarding 34 winning projects...

May 10, 2013

The Bruner Foundation is pleased to announce the 2013 Rudy Bruner Award winners...

May 3, 2013

YouTube.com
"Via Verde" in the Bronx NY begins its rooftop garden planting of the warm weather crops for 2013. The enthusiastic Garden Club members get busy having fun up on the roof. The Via Verde Garden club 2013 enjoys its first planting season with the help of Grow NYC. Everyone is looking forward to the first expected bountiful harvest in a few months.

April 11, 2013

MetropolisMag.com
Following our site visit to Congo Street Initiative in Dallas, the Bruner Foundation team headed to New York City to our next 2013 Rudy Bruner Award finalist site, Via Verde. Submitted by Jonathan Rose Companies and Phipps Houses, Via Verde (the “Green Way”) is a 222-unit affordable housing development in the Melrose section of the South Bronx. The project, completed in 2012, was designed as a model for healthy and sustainable urban living.

November 20, 2012

The American Institute of Architects
Via Verde in the South Bronx is a new model for public housing in New York City, based on the principles of community and sustainable, healthy living. Designed by Grimshaw Architects and Dattner Architects, it is the result of an effort to comprehensively address the intersections of poverty, health, and the environment in low-income communities.

October 2, 2012

Architizer.com
It’s Archtober here in New York City! In honor of this wondrous monthlong festival of architecture and design, we’ve compiled 10 of the most outstanding projects built in NYC over the past decade (and we included one bonus project!). Our roundup features works that vary in scale, style, and program, from sculptural office buildings to verdant parks.

September 1, 2012

Urban Land
Six years ago, the New York City Department of Housing Preservation and Development and the local chapter of the American Institute of Architects held a competition. The goal: to set the standard for affordable housing by integrating sustainability, design excellence, and the promotion of healthy living. The prize: a long, narrow, triangular lot in the south Bronx, the city's most economically disadvantaged community.

June 30, 2012

HORIZON SOLUTIONS SITE
In the midst of a South Bronx, New York City neighborhood known for blight, poverty, pollution and crime, families are now moving into a very special residential complex named Via Verde, The Green Way, that was designed for healthy living.

June 21, 2012

Affordable Housing Finance
Via Verde, one of the most highly anticipated affordable housing developments in recent years, celebrated its grand opening in the south Bronx.

June 21, 2012

Multi-Housing News online
The up-and-coming Melrose section of the Bronx has changed dramatically since arson ravaged much of the original housing stock in the late 1960s and 1970s. In fact, the urban renewal that began in the late 1990s has been called a full-fledged “green” construction boom, and Melrose now leads the borough with the largest number of LEED-certified apartment communities. Just a few express stops from Manhattan, Melrose continues to capture the attention of multifamily developers—they are also keeping an eye on the Grand Concourse section of the Bronx.

June 19, 2012

GlobeSt.com
NEW YORK CITY-A vacant stretch of land at Brook Avenue and East 156th Street once invoked images of the tumultuous “Bronx is burning” days of the late 1970s. Now, a 222-unit, $99 million sustainable affordable housing complex has risen from the ashes.

June 19, 2012

Market Watch / The Wall Street Journal
NEW YORK, NY, Jun 19, 2012 (MARKETWIRE via COMTEX) -- NYC Mayor Bloomberg and HUD Secretary Shaun Donovan were on hand Monday, June 18th, for the grand opening of Via Verde -- a 222-unit green affordable housing complex in the Bronx developed by Jonathan Rose Companies and Phipps Houses, and designed by Dattner Architects and Grimshaw. Bright Power's energy-saving innovations -- including a building-integrated solar electric system, and high-efficiency heating, ventilation and lighting systems -- are featured at the complex.

June 19, 2012

TXCHNOLOGIST
In the reception area of the South Bronx’s newest residential development, Via Verde, an animated power grid schematic cycles on the flat-panel monitor. Outside, the sun’s rays dart through a mostly cloudy sky, but the numbers flashing on the screen show the building’s solar cells still pumping out 24.24 kilowatts of fresh, home-brewed electricity.

June 18, 2012

NYC.gov
Mayor Michael R. Bloomberg, U.S. Department of Housing and Urban Development Secretary Shaun Donovan, Department of Housing Preservation and Development Commissioner Mathew M. Wambua, Housing Development Corporation President Marc Jahr, New York State Homes and Community Renewal Commissioner/CEO Darryl C. Towns, were joined by to cut the ribbon to mark the official opening of the Via Verde affordable housing development located at 700 Brook Avenue and East 156th Street in the South Bronx. Via Verde, a largely City-financed project that blends 151 rental units and 71 co-op units with innovative and sustainable green design elements, was the winning proposal to New York City’s first juried design competition for affordable and sustainable housing. The development is also the latest to be completed in the Administration’s efforts to rebuild the blighted South Bronx. The Mayor was joined at the announcement by Jonathan Rose Companies President Jonathan F. P. Rose, Phipps Houses President Adam Weinstein, JPMorgan Chase Chief Administrative Officer and Mortgage Banking CEO Frank Bisignano, Congressman Jose E. Serrano, State Senator Ruben Diaz, Sr., Bronx Borough President Rubin Diaz, Jr., and Council Member Maria del Carmen Arroyo.

June 18, 2012

Solutions-Site.org
In the midst of a South Bronx, New York City neighborhood known for blight, poverty, pollution and crime, families are now moving into a very special residential complex named Via Verde, The Green Way, that was designed for healthy living.

June 15, 2012

Architectural Record
The newest sign of the ongoing upswing in the South Bronx, once a national symbol of urban decay, is the dynamic exterior of Via Verde, a just-completed 222-unit apartment complex for households in the low- to middle-income brackets. It has a 20-story tower anchoring one end and terraces that step down toward the other. Projecting sunshades punctuate the street-facing elevation, which is made up of warm-toned wood, matte fiber cement, and silvery aluminum rainscreen panels.

June 8, 2012

The New York Times
No matter which neighborhood a Bronx resident calls home, most have been to the Hub, a convergence of streets in the South Bronx that is one of the borough’s most dynamic commercial centers. For Michael Reed, it was when his parents took him shopping for Easter clothes as a boy.

May 23, 2012

Bloomberg.com
My tour of the new Via Verde apartment complex began on a roof that sprouts just-planted Christmas trees. Stairs brought me to three higher levels, where I walked through a grove of cherry trees and vegetables beds, then entered a fitness room under a porch roofed with solar panels.

April 5, 2012

The New York Times
When Yarittzi Estevez and her 8-year-old daughter, Aaliyah Rivers, planted collard greens, zucchini, lettuce and strawberries in their Brooklyn garden last year, they did not quite know what to expect. But one thing they never anticipated was competition from the native fauna.

March 23, 2012

NY Daily News
If you don’t think real estate in the South Bronx can get the blood moving and excite the soul, spend some time at Via Verde, a mammoth income-regulated housing complex near the Hub at 704 Brook Ave. at 156th St.

February 27, 2012

ARCHITECT'S NEWSPAPER BLOG
Who wouldn’t want buy into an eco-conscious, sustainable, and affordable apartment building whose Grimshaw/Dattner-designed architecture received rave reviews on the front page of the New York Times? With more than 40 of the 75 co-ops still available at Via Verde, the gang at developer Jonathan Rose Co. and Dattner are giving the project the full media push. Jonathan Rose’s Ari Goldstein and Dattner’s Bill Stein were on New York 1 this morning promoting the design and high living standards. The 151 rental units of this muli-income complex were snapped up right away. But while the co-ops sales aren’t exactly flagging, they’re not exactly flying off the shelves in this economy.

February 26, 2012

NY1
The new Via Verde development in the south Bronx is sustainable, architecturally innovative and affordable, setting a new standard for affordable housing in New York.

February 1, 2012

The e2 design series narrated by Brad Pitt explores the complex social, political, cultural, environmental and economic issues of sustainable design.

October 13, 2011

NRDC Switchboard - Kaid Benfield's Blog
Via Verde (“Green Way” in Spanish) is a new mixed-income, mixed-use development nearing completion in a once-severely disinvested area of the South Bronx. It will provide affordable housing, but it is like no other affordable housing development you have seen. It is much, much better.

October 9, 2011

New York Magazine
No single building can revive a borough, but one that is nearing completion shows what can be achieved by the bundling of government, talent, and goodwill. Via Verde, an apartment building that doesn’t sacrifice either genuine affordability or architectural elegance, was designed by Grimshaw and Dattner and developed by Jonathan Rose Companies and the nonprofit Phipps Houses, who cobbled together every available scrap of subsidy.

September 26, 2011

The New York Times
Sometime late this winter people will start moving into Via Verde, the subsidized housing development now rising on a long, narrow slice of formerly contaminated city property in what used to be one of the worst stretches of the South Bronx.

September 26, 2011

THE ARCHITECT'S NEWSPAPER
Via Verde, the affordable housing complex designed by Dattner Architects in partnership with Grimshaw, would fit with any of the sexy newcomers on Manhattan’s West Side Highway. Built atop a former rail yard in the Melrose section of the South Bronx, the triangular site sits directly across from some featureless low-income housing in uninspiring old-school red brick.

July 25, 2011

The New York Times
"When the economy grows, it’s not because of a new government program or spending initiative...It’s time to leave that era behind." (John A. Boehner, House speaker, May 2011)
It might be hard selling that narrative line to the once broken beauty that is the Bronx.

July 24, 2011

Crain's New York Business
If there was any doubt that the Bronx has put its infamous past behind it, consider this: Queens native Bill Long decided to call his new Maspeth, Queens-based company Bronx Toys.

April 10, 2011

TXCHNOLOGIST
The Bronx, known as the birthplace of hip-hop and the home of the Yankees, will soon lay claim to a new, and unexpected, title: the home of solar innovation.

September 21, 2010

BBC Programmes
Often take the stairs in a modern building? Thought not. If you've ever opted to avoid the lift in a plush pad, you've probably wandered miles of corridor only to be confronted with a fire escape sign giving a sneaking suspicion that the moment you push that door, alarms will scream, firefighters will swoop and you'll be scorned as some Luddite freak.

September 21, 2010

BBC News Health
An obsession with convenience is making our cities more unhealthy, according to New York's planning authorities, who are determined to put healthy living back at the heart of urban design. In the South Bronx, a new low-income apartment complex, Via Verde, is being built for a lifestyle based not on ease and speed but exercise and healthier living through everyday activities.

June 30, 2010

Architectural Record
Construction finally has begun on Via Verde, a sustainable, mixed-income housing project in the South Bronx designed by Grimshaw Architects and Dattner Architects. A May 3 ground-breaking ceremony drew approximately 100 people, including U.S. HUD Secretary Shaun Donovan, who was involved in the project early on while serving as commissioner of the New York City Department of Housing Preservation and Development.

May 3, 2010

NYC.gov
The $99 million Via Verde development in the South Bronx - a joint venture among the City, Jonathan Rose Companies and Phipps Housing Services - will supply 150 units of low-income rental housing and 71 affordable co-op units with retail, community and outdoor recreational space. At the heart of the project are a series of gardens that begin in the courtyard then spiral up through a series of green roofs. The project will be built on a vacant 1.5-acre site at East 156th Street and Brook Avenue, in walking distance of the 'Hub,' the South Bronx's main commercial and transportation center. The development will create more than 900 construction-related jobs.

March 1, 2008

VIBE
Whether you live in New York or New York only lives in your dreams, smart money says the last word you would ever use to describe the South Bronx is green. More common characterizations of one of the city' most notorious neighborhoods lean toward the "neglected." "impoverished," and "grimy" side of the lexicon. But the conversation is about to change.

December 9, 2007

New York Magazine
Green roofs sprouted in the South Bronx, the Glass House opened wide, bus shelters got chic, Frank Gehry finally built something in New York, Robert Moses and Jane Jacobs kissed and made up (after a fashion), and a gauzy aluminum museum rose shimmering over the Bowery.

October 1, 2007

New York House
Via Verde, which is being designed to exceed LEED Gold and Enterprise Green Communities standards for environmentally responsible and energy-efficient design, offers a good case study of Jonathan Rose Cos.'s integrated and innovative approach to green design. "If we cherish life, if we care for future generations, if we have compassion for others, we have no choice but to act decisively to create a greener world," Rose says. "And in New York City, the easiest way to do this is to green our buildings."

January 30, 2007

BusinessWeek
An oddly shaped, 60,000-square-foot empty lot in the South Bronx, New York, recently attracted a shortlist of some renowned names in architecture and green building: Grimshaw Architects, Behnisch Architekten, Cook + Fox, Rogers Marvel, Kiss + Cathcart. And when a 202-apartment complex is completed on the site, the project— named Via Verde—may just set a new standard for affordable housing.

January 17, 2007

The New York Times
The Bloomberg administration, hoping to inspire more imaginative design in working-class housing, intends to turn over one of a dwindling number of large tracts of city-owned land to a development team with an unusual plan — to build a low- and moderate-income housing complex bound together by courtyards and roof gardens that would be used for everything from harvesting rainwater to farming vegetables and fruit.

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